Multi Level Marketing Website Template
10 steps to create a profitable web site Computer Repair
It is curious - web sites are something that every brick and mortar company feels compelled to have, but very few know why. Test yourself. The next time you're talking to a business owner ask them what their purpose Web site offers.
The answers vary, but the real reason is basically this: everyone has one, so you need to have one as well.
This is a shame because web sites are the most valuable real estate in the world.
Millions of dollars can be funneled through a space that is not even a square meters in size. Their website is also the face of your company to the world. It is quickly becoming the way consumers research, compare and buy products and services, even if the operation is done online.
With the right strategy to have the same opportunities to sell products and be seen as Microsoft, Boeing, and Amazon. Entrepreneurs in a home office can sell more than a multibillion-dollar corporation.
Although the tactics that work on your site vary according to your target audience, product, and purpose of the site, the following 10 steps are what I found to dramatically increase conversion regardless of the company, customer type, or product being offered.
I incorporated the 10 steps on the website template that comes with my computer Business Consulting In-A-Box. You can also get the same results my clients get as follows:
Step 1: Begin with a goal clear and definite you want your site to produce
Want to contact your sales team? Selling products? Attract investors? This is the first and critical step in the design of any site.
Unfortunately, it is also the most people overlook.
Before releasing your web developer in creating a site that you should know exactly what type of visitors it attracts and what you want these visitors to do.
Plan your website so that each sentence link, and moves toward taking action the graphics and remove everything else.
Step 2: Structure of your website as a funnel
Imagine trying to put oil in the engine of his car with a funnel that had a narrow opening and six different outlets in the background. Impossible, right?
Only have one sixth of the oil actually in your car and the rest will go spilling everywhere. You have to put in 6 cans of oil for which an oil can be made with the appropriate funnel.
This goes for your website as well. Is it a good funnel centered on the production of an outcome or is simply an electronic pin pages from your company brochure?
To develop the funnel in place, fill in the answers to these questions:
- What is the latest result I want my website to produce?
- What is the treatment of my potential purchase?
- What is the first thing I want my visitors to do?
- What I will offer incentives to attract to take that action?
Step 3: When Web visitors more possible to join your mailing list
E-mail newsletters are the oldest, and some believe, better tactics to get site visitors website to join his mailing list. In essence, the Internet users are asking you to stay in touch with them by sending regular mail communications mail.
However, as news bulletins more companies flood our inboxes with e-mail and promotions, each More and more Internet users are becoming reluctant to opt-in for fear of being overwhelmed with spam.
Think of your email newsletters is subscribed. I bet you now need to delete some of those who used to read because over time it has accumulated so many that simply do not have time to read them all.
Most likely, you have two email accounts: one that reads out every day and hotmail or yahoo account you use to log into all web offerings and newsletters informative. This is why the conversion of opt-in newsletters is reduced to a measly 1% or less for most businesses.
So what is the secret to getting double-digit rates of exclusion?
Simple. Create an "event" of supply rather than promote more e-mail you do not. An offer is an event that received immediately. Think about instant gratification.
Some examples include:
- A sample of your product
- A technical paper or report
- An audio cassette or CD encyclopedia
- Free Software
- Three chapters free or an extract from a book
- A free video
- A free service
- Free webinar or teleseminar
Step 4: Prominently display its offer and opt-in box On your Home Page
This is a simple strategy but often overlooked to increase website conversion.
In my previous website, I have grown 4% conversion with a flick of my opt-in box in the upper right corner of my homepage. same offer, but now was the first thing that strikes you when you visited my site.
Another trick is to use an image of an attractive person, near or around the box to opt-in to call attention to it. When I used this tactic in the past, the conversion always blows up several percentage points.
Alex Mandossian uses a self-image same exclusion up to the box on his head in marketingwithpostcards.com. Alex swears by arguing that this strategy has a considerable impact on conversion.
Step 5: Use an automated tracking
The whole purpose of getting prospects shy to opt-in is so you can follow up and close sale. Auto responders help you do this without effort.
Monitoring is essential because most visitors will not buy immediately. As a matter of In fact, I've found that most people will not buy until the contact 3 or 4.
How many messages you send follow-up is something that needs be tested. I would recommend starting with at least 3 in a relatively short period of time (less than a week). If they do not respond, just add to these people to its list monthly e-zine.
automatic response email should follow the same rules stated in the chapter on email marketing. They are:
- Personalize the subject line and body of the email.
- He writes with the same passion that any sales letter.
- Ask for the order.
- Always give the recipient the opportunity to "opt-out.
Step 6: Pop-Ups
Currently I have a love-hate relationship with pop-ups. On the one hand, annoy me and interrupt my web searching activities. Moreover, I can not ignore their ability to increase conversion rates.
If you are unfamiliar with pop-ups are basically mini web ads that open automatically when entering or leaving a site.
There are three types Pop-ups: the entry, delayed entry and exit of all matters relating to when they appear. There is also a pop-under, which is the same, except that opens behind the page currently being viewed.
I personally prefer the pop-ups or pop out for delayed entry into the pop-ups stop the visitor while watching his site. If anyone is reading your sales letter, why bother? You can also annoy people to the point of leaving your site. More people who do not like it them to test them conservatively before deploying on a larger scale.
Here are some ways you can use pop ups and pop-unders to increase conversion on your site:
- To promote the sale or offer for a limited time. Both Amazon and Barnes and Nobel for new entrants promote the use of pop free shipping, volume discounts and other items for sale. This type of entry pop-ups warning to the buyer from the outset in an effort to influence in their buying behavior. After all, free shipping on orders over $ 50 can encourage a visitor to buy a second book that may have no thing purchased.
- For visitors to opt-in. Again, no white papers, reports, samples and other gifts to make a great "bait." Even if the pop-up has the same offer that you have in your website, you will see an increase in the conversion from the pop-up. Be sure to try the pop-up entry and exit to see what works best.
- As a ditch "last" effort to get a customer to buy. One of my friends sell a marketing how-to manual for $ 250. When leaving your room an exit popup appears offering a CD version of the manual $ 150 to capture those potential customers who are interested in buying, but are a bit leery about spending $ 250. This simple strategy has been a considerable amount of money in your bank account and you can now reach customers otherwise have been lost.
- To make money from its subsidiary partners. It's a simple fact of life, not everyone will want what you have to offer. But they come to your site because they have some level of interest in the types of services and products offered. Why not use a pop-out to promote one of its affiliates products or services?
Step 7: Oh, and let's not forget to make your site sell
sales copy is the element of motivation most important thing you can give your site.
If you do an exceptional job of capturing and holding the attention of visitors to your web to the point of motivating them to action, you are cheating out of a considerable amount of benefits. It's that simple.
These are the biggest mistakes the two companies with a copy of the website:
- They confuse visitors.
I wish I had a nickel for every website I visited, where I can not understand just what they do. Perhaps you've had a similar experience? See if you can guess what this company does: "XYZ was founded to help your business succeed. In the complex world of today, the employer is faced with enormous challenges every day. To succeed we must identify the area you will focus at the time. Their survival and success depend on how well you maintain that focus. At XYZ we are here to help you achieve your goals. We strive to serve their business and its customers with quality products, friendly service and great attention to detail. "As terrible as this is obviously, thousands of businesses such as of corporate tax on their websites with the great illusion that someone is actually going to read.
And guess what - your customers expect you to deliver "products quality, friendly service and great attention to detail "so there is no advantage to tell you this. Toting quality and service as its main benefit is almost as effective as the promotion of a restaurant "Leaving the restaurant, you will be less hungry than when he entered"
- They had visitors
Take a look at the previous paragraph. View everything else wrong with it? It's boring to read and not pass the "so what?" Test. Nobody cares about your company, time has been in business, or other facts you bored. They want to know what's in it for them - specifically.So how to write an amazing sales letter for your website visitors to hooks and makes you want more? In the same way that writing any sales letter great.
Step 8: Know what your visitors are worth
Now that you've created a site murderer who is converting a high percentage of visitors to prospects or customers it's time to focus on getting the highest number of qualified visitors to the site as possible.
Getting visitors to your site is not free, before you start to spend money on mailing lists or other traffic, you need to know how to calculate what the user is worth, also known as the value of visitors.
Let's say you sell a product for $ 100 and $ 80 gross profit per sale. If one of every 100 visitors buys your product, you have a conversion 1% fee. A $ 80 profit on the sale, each visitor is worth $ 0.80 ($ 80 x .01).
This means you could spend up to $ 0.79 get a prospect of visiting your site and still make a profit (albeit very small profit margin).
It is necessary to calculate two things to determine the value of your guest:
- The average profit you make per sale.
- Your website conversion rate.
To calculate the rate simply divide the number of unique visitors to your site the number of leads or sales occurred in a given period of time.
Warning: Be careful not to confuse "hits" with "unique visitors" or the calculations are off. On average, each unique visitor is responsible for about 2-3 visits to your site. Any good web tracking software tracking unique visitors per unique IP address.
Step 9: What you should track and how
Several good web page tracking software out on the market today will help you track unique visitors and other important site as the session time and exit of visitors and pages of entry.
It is possible that web hosting provider and it provides some kind of web tracking software included in your monthly hosting. These "free" programs are usually quite basic and can give only general information, such as hits, errors, referrers, and pages visited.
If this is the case, consult your doctor if you can upgrade to a better program such as Urchin reports, LiveStats or WebTrendsLive. You'll pay a bit more per month, but the information is captured is well worth it.
Here is a list of five things that should be tracked, plus unique visitors:
- Opt-in. This is the number of people who join the list.
- Visitors time of the session. This is the amount of time someone spends on your site. This is a good indicator convincing than your sales letter is.
- Input conversion page. This is the same visitor value, divide the total number of sales by total unique visitors.
- Order conversion page. Similar to conversion login page, divide the total number of sales by the number Total unique visitors to its order page.
- Auto conversion of response. How many follow-up was done to convert that visitor to a sale? Which offers the best job?
Each of these elements contributes to their sites overall conversion ratio and each has a different story. If you are not getting many people to opt-in after his bid to be improved.
If visitors are spending only a few seconds on your site before sailing away then the title and is not holding back.
If a good number of people go to the order page, but then move forward, work is needed on the back page of the order or provision.
If many people opt-in, but not the order that your automatic response needs to be fixed.
Monitoring These items allow you to "see" your web site and discover funnel where are the holes. Once you discover a "leak" who wants to start try different news, deals, design, and approaches to improve the total conversion of your site.
The most accurate way to analyze the various bids news, copy, and graphics is the creation of two separate sites, which are identical except for the item you are testing. Drive traffic through both and measure results. Just be sure to test one element at a time so it is a fair and accurate analysis.
Step 10: The fastest way to get a large number of qualified visitors to your site
Unless you run a local company that services only a small area (like a dentist or a carpet cleaner) search engines are still the best way to handle a large number of potential customers to your site.
Search engines come in four flavors and each has its own method for ranking sites.
1.) Search Engines - Although this is the term commonly used for all search engines, search engines send spiders or robots truth to search the web and gather information. True search engines include AltaVista, HotBox, Excite and Google.
2.) Directories - search directories such as Yahoo and Open Directory (Dmoz) are based on humans human to review and rank your site. You send your title, description and website and the editor will decide whether or not included in the directory.
3.) Price comparison search engines - such as Web sites like Shopping.com, Epinions.com MySimon.com offer a service and pay per click advertising for businesses e-commerce products. When visitors conduct a search for your product, you pay a bid amount only when a user clicks on the link. If you are working with a budget of shoestring and e-commerce to sell products, I recommend Froogle.com give it a try. Froogle is a price comparison Google search engine and you never have to pay for an account or clicks. It becomes pedestrian.
4.) Pay for Performance Search Engines - Also known as "pay per click" search engines, these engines allow bidding for the top position ranking of the keywords you selected. You pay the bid amount only when a user clicks on the link. While there are over 390 different pay per click search engines on the web, the two 800 lbs gorilla in this space are Overture.com and Google Adwords When you set up an account with Overture or Google Adwords, you will also get placed at the head of several other engines major search like Yahoo, MSN and AltaVista, and thousands of smaller sites. This is due to Overture and Google have established affiliation agreements with Thousands of websites where you will list the top 3 Overture ads or top 5 to 20 Google ads on the top of their Web sites "Sponsor Matches" "Sponsor Sites" or "Ads by Google."
If you want to take full advantage of the guesswork out of launching a website, marketing online, and securing new business for your computer consulting company, consider investing in my PC Consulting Business In-A-Box.
About the Author
Ryan Kristopher is an independent marketing consultant, sales trainer, and author of Computer Consulting Marketing Advice who specializes in inexpensive and highly effective marketing strategies for computer service specialists, VARs, Systems Integrators, MSPs and IT consulting firms.
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