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Mlm Prospecting - Todd Falcone Insider Secrets To Recruiting Professionals - Review
This article is a review of Todd Falcone’s “Insider Secrets to Recruiting Professionals” home study course. Todd is very well known in MLM sponsoring, as a successful associate and trainer for a lead generation company for over 10 years. More recently he has specialized in recruiting professionals in his local marketplace. His own personal success qualifies him as a leading expert this topic. His success formula is as follows:
Mindset + Skill-set + Action = Results.
Mindset and belief is the first part of the equation. Do you believe your current occupation? If you don’t believe in it, it will be difficult to lead others. The most important beliefs you must have are that Network Marketing Works and in your company, products and services. You must be able to answer yes to these questions:
1. Do
2. Do regular people in your company make the kind of money you would like to earn?
3. Do customers derive a benefit from the products and services you bring to the marketplace?
The second part of the formula for Mlm Recruiting is skill-set. Exactly what skills are necessary for success in network marketing? Leadership skills are required above all else in MLM. Aligning yourself with a training system that builds your leadership skills is imperative.
The third piece of the equation is actions. Most importantly you need to be involved with is “exposure.” Marketing and prospecting are the two key activities you must be accomplishing. What tools and systems are you using to market your business and eventually your products and services? Knowing that prospecting is the #1 activity that leads to revenue, it’s up to you to become proficient at it. Knowing that you must prospect to earn money, you can choose to either recruit up, or recruit down.
Talking to “your broke friends,” or poorly-qualified Internet “suspects” takes you down the socio-economic chain where you will meet with the most skepticism and resistance. Many people are afraid of “recruiting up,” although once they try it, soon discover it to really be the path of least resistance. “Professional” people or those in a higher socio-economic class have money and more often recognize a good business opportunity when they encounter it.
Would you rather have a realtor in your home business or someone who earns minimum wage by flipping burgers? A realtor sells for a living, calls on people, works independently for commissions and is a risk taker. A minimum wage earner does menial tasks, punches in and out, makes minimum wages and takes no risks. This should be a no-brainer for your own MLM recruiting focus.
New marketers often don’t see the opportunity before their very eyes. As stated by Todd, “the eyes cannot see the things they are not prepared to see.” What would you business be like if you were to contact a realtor whenever you spot a listing in front of a house? Pick up the phone. “Hi Jan, I just saw your listing. I’m an entrepreneur expanding my business in the area. Do you at all keep your options open beyond what you now do in your real estate business?” If “yes,” set an appointment and get your prospecting tool in their hands. You should consider also contacting other professionals to include mortgage brokers, insurance agents, small business owners, sales professionals, and managers.
“real” people get paid the kind of money in the industry that you want to make?
About the Author
“Insider Secrets to Recruiting Professionals” is essential training for anyone that wants to improve their own MLM prospecting effectiveness. Jim Green can help with advertising business Internet marketing skills and training for all the professionals and entrepreneurs soon to be entering your home business
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