Chews 4 Health, one of the Mlm Industry’s newest and brightest stars, opened for business just last year. Already, the antioxidant chewable supplements are being branded quite heavily to the public. You may have heard some infomercials on radio or seen some print advertising in major newspapers and magazines.
This mass media marketing which the company calls NCM, or National Co-op Marketing, allows all of the distributors to participate in large, professionally-run marketing machine. I am not a Chews 4 Health associate but I have been very pleased to hear and see the national advertising exposure. When I first reviewed Chews 4 Health, I remember reading on the corporate site that the NCM was set to roll out in early 2009. It was not an empty promise — and in spite of the doom and gloom of the economy — the advertising rolled out as promised. Kudos to Dr. Friedman and his team! This marketing co-op is unique to this company. It also appears to be well thought out. After all, in order to thrive in Network Marketing, one needs both new distributors AND a healthy monthly volume of product sales. Review: Chews 4 Health Wellness Business
Opportunity Chews 4 Health is a relatively new wellness business opportunity, having opened for business in late 2008. If you have read any of my prior reviews here on health supplement and wellness companies, you know that I absolutely DO have a bias towards this type of opportunity. Wellness is just something that will never, ever cease to be needed — especially with our growing population of new retirees. These baby boomers want to remain fit and full of vitality so that they can enjoy traveling the world and spending time with family and friends.
The founder of this company, Dr. David Friedman, has an impressive resume. He is a chiropractor, naturopath and the author of three books on wellness topics. Most importantly, in relation to this new company, he has also earned many millions of dollars as a top earner with a previous Network Marketing Company. The previous company’s name is not mentioned, but the main product was a liquid nutritional supplement.
Dr. Friedman wanted to figure out a way to improve upon liquid supplements. Although liquids are far superior to pills and capsules, which may not even properly dissolve or digest, there are still remaining drawbacks:
–liquids are heavy, and therefore costly to ship –liquids are inconvenient for travel –many liquids must be pasteurized, which kills both bad AND good bacteria/enzymes –many liquids contain preservatives and/or must be refrigerated
Even powder formulas have drawbacks. They require water for mixing and a container for mixing.
Dr. Friedman’s chews do not require preservatives and are easy, convenient and portable. They contain a full spectrum mixture of sea vegetables and super fruit ingredients.
Retail product cost 30-day supply is $44.95
Business Start Up Options $89 or $180 to become a Chews 4 Health Team Member
National Co-op Marketing Chews 4 Health is one of only two companies that I know of, utilizing a national co-op marketing model on a grand scale. (The other being Trivita) So, it’s not anywhere near the ‘traditional network marketing’ model. Associates can participate in huge media buys, such as tv, radio and magazine ads. So if personal selling is not your strong suit, this could help you to earn income in addition to warm market sales and local retail customers.
Strong FTC/FDA Compliance Dr. Friedman and his business partners appear to be taking great pains to remain completely compliant with current FDA and FTC governmental restrictions. Several network marketing wellness companies have had major problems recently, and one thatI am aware of, was completely shut down.
Mlm enroll promptly or postponed it is probably the answer to your request
The main reason why you have to search for the best Mlm Training that will teach you effective strategies on how to
make more money.Because as an small business owner,you must compose your own mlm partnerships and that you must have
skills in managing your business. You need to also have intelligence Learn how to manage your time to accomplish
your activity plans to establish and expand your mlm establishment. These things we discuss in this article are just
the basic topics and there are lot there to learn to become prosperous in Mlm Marketing business in the long run.
With this Mlm Tips, you will definitely have a good start and that leads to a long term Mlm Success.
Mlm advertise
is a powerful income earning connection that has been around for many decades and is growing in popularity with the
help of an internet-based platform. No longer do mlm marketing pros have to pound the pavement and go door to door
looking for end user and recruits - they can simply build a presence on the world wide web and automate many of the
tasks. What you need to know as an mlm prospect looking to make the most of your efforts is that it isn’t a turnkey
business, ready to provide instant financial security.
In otherwords, you want to compel your website visitors to
happily give to you their email address so you now have a reason to contact them in the future.
Mlm marketing is
the solution to the distribution costs of the most companies because there will be no more channels between the
producer and the consumer. And the most part of the benefit can be paid to the salespersons.
Mlm marketing is a
direct sales technique that is a popular alternative to the traditional desk job. It requires the right combination
of personality, motivation, and timing to make good money with direct sales companies like cutco, pampered chef, or
creative memories. Can you make money with multi level marketing?.
Mlm advertise is becoming the new way of
building a Network Marketing Business because there are just so many benefits to it. Let’s face it no one really
wants to go out and prospect people. Especially when the amount of people you can reach through the internet is
endless.
The internet has many free and low cost methods of advertising that anyone can take advantage of.
Building your network marketing business online allows you stay in the comfort of your own home while creating a
significant income from home. Unless you really want to you can choose to never go out and prospect people for your
business.
Most people just don’t have the time to go out and prospect, why? because they have long commutes back &
forth to work everyday. Once they finally get home they are way to too tired to go back out and work another job.
With Internet Mlm marketing, it’s just a lot more productive to work from home then go out and work the business.
Most successful ones rely 90-100% on the internet and the telephone.
About the Author
Mlm marketing is the answer to many prayers. You may heard a lot of stories about mlm marketing from your friends, neighbors, or colleagues who were introduced in the business. But we will discuss furthere to you the benefits in
joining an Mlm Company.For now go here for more info http://www.CoastalHomebaseBusiness.com
If you are in a position where you are a little bit tired of working to market opportunities for other people, it might be time for you to start marketing for yourself, and one of the ways that you can start off is by picking up a copy of the Free Mlm Software Pro. Free MLM software in general is always a good thing, but with MLM Software Pro, you’ll be in a great situation to make sure that you can get all the benefits of having the backing of a major MLM player without needing to be bound by their rules and restrictions.
When you pick up a copy of the free MLM Software Pro, you’ll find that you have a number of different resources all at your fingertips. There are many different features and functions that you’ll be in a position to take advantage of, and moreover, you’ll also find that you are in a great position to build your business from the ground up. If you have already realized that there are many different things that you would change if you ran your own business, this might be the best opportunity for you to work on.
When you have a copy of the free MLM Software Pro, you’ll also have one of the advantages that many of the larger players do too and that is the ability to communicate in a way that is both fast and efficient. If you are in a position where you need to think about learning to work with both your new clients and your own recruits, having software that can facilitate this is quite important. This program gives you great communication tools as well as a great way of getting input and information.
Another vital part of starting up your own Mlm Plan is to make sure that you will be able to keep track of your information. The free MLM Software Pro will let you have access to a real time commission viewier that will allow you to figure out who paid, what level they are on, and take a look at how the commission plan is going on. Not only will you have access to a free downline builder engine, you’ll also have access to get a downline tracker. You’ll also find that the real time payment verification from third parties like StormPay and E-gold is a great way to keep your business well-organized.
If you have long felt that you would be interested in starting up a Network Marketing Business of your own, you will soon realize that you can’t do it alone. The free MLM Software Pro is something that can help you eliminate some of the helplessness you might feel as well as aid you in making sure that everything stays well-ordered.
This is a great opportunity for people who don’t necessarily have staffe members who can take care of this, and it is ideal for someone starting from scratch. There is no reason that you can’t start your own business, and ever reason for you to take a look at the free MLM Software Pro, so get started and active today!
About the Author
Learn more about Brian Garvin and Jeff West at Internet Marketing
Review Kings and MLM
Review Kings today. Use this article freely but please leave Resource Box intact.
The Best Lead Generation Software (Lead Generation software) Explode Any MLM …
Does your Mlm Company give you overrides when you recruit someone?
I am specifically speaking about bonuses, rebates, kickbacks, or basically any money that is not strictly commissions from the sale of products to customers.
I am wondering what the biggest bonuses are in MLM that permit people to make money right away while they build their downline.
Tell me about how your compensation plan works (please no links, if you can’t take the time to type it, i can’t take the time to read it
Thanks.
You shouldn’t receive anything just for recruiting someone. If you do, you are in a pyramid scheme. You should only receive something when your team move a product, as that’s the sole purpose of a Legitimate Mlm - to move products (not “information services.”)
The UK company I’m in pays 2.4 - 6.3% on my own sales, and 0.3 - 0.8% on my team’s efforts……down to infinity!
In addition, there are promotion bonuses, that are achievable, that range from £250 to £20000, as well as incentives such as share options and holidays.
Mlm Compensation Plans and Personality Types - Why You Might be Struggling
Think about it for a minute. Are there really Online Travel Business Opportunities? Well, the answer is yes, absolutely. The hardest question to answer for most people is who, what, where and why ?
These are exactly the same questions we had here, and so we decided to search out the answers. We looked at numerous online travel business opportunities. Some were not opportunities at all, some were over exaggerated opportunities, and one stood out above the rest. The criteria we used on reviewing online travel business opportunities were simple. We wanted a company with a proven track record, a real future, an easy to use system, extensive connections in the travel industry, a strong management team, and very importantly a company we could make money with and grow with. As travelers we wanted to be able to book our own travel and earn a commission. Basically we wanted to get paid to cruise and travel. But we also wanted to be able to grow our online travel business and keep traveling. We also wanted to present the opportunity to others as we traveled. Sounds impossible, but it is not. It is being done right now.
Ok , so who is the company. The company that we feel is the best online travel business is YTB Online Travel.
What is YTB Online Travel? YTB Online Travel Business brings you the perfect opportunity to transform your life through combining the fun of travel with the speed of the Internet, multiplied by the power of referral marketing to provide you with the ultimate home-based business solution. YTB Online Travel Business is taking the industry by storm!! By combining an advantage-rich, home-based business (built around the Internet) with an extremely lucrative (and copyrighted) compensation plan, YTB Online Travel Business has become “The Choice” for thousands of opportunity seekers. In today’s marketplace, myriads of companies seek your time and attention, each claiming that their opportunity is the best. By combining the powerful information handling capability of the Internet with the world’s most dynamic product (TRAVEL) and the personal touch of independent, home-based business people, YTB Online Travel Business has joined these three trends together in a flawless combination. The Internet is opening the doors to the riches of travel as never before. By utilizing the YTB Online Travel Business simple strategies and proven techniques you will learn how to leverage your time to generate a residual income 24 hours a day, 7 days a week. YTB Online Travel Business leaders work with you from the very beginning to set up and promote your online travel business. They are experts in online marketing. They teach you the secrets to success.
Where is YTB Online Travel? YourTravelBiz.com (YTB), is a wholly owned subsidiary of publicly traded YTB International Inc., and located in Wood River, IL. Each YTB Online Travel Business has their own travelsite, maintained and updated for them by YTB. Reps work from home, everything is completely internet based. It’s better and easier than “plug and play” hardware. No computer geeks here and we did it with no problems. Setup takes only a few minutes. And YTB Online Travel Business experts do this for you. YTB International Inc is celebrating their 7th. year in business. Subsidiary YTB Travel Network is the fastest growing travel company in America and are building for the long run.
Why YTB Online Travel? YTB is a top 35 US travel seller, and based on current rate of growth is set to sell $1 BILLION of travel in 2008. YTB has proven their stability and paid out several million dollar bonuses to its top Directors, which may set a Network Marketing Industry record. YTB Online Travel Business has grown impressively over the years. The company is 7 years old and has just entered exponential growth. They’ve grown from 3,209 reps in 2003 to 8,348 reps in 2004, 21,399 reps in 2005, 60,063 reps in 2006 and 132,700 plus reps in 2007. At present they are well over 140,000 reps.
YTBI has five times more retail customers the RTAs purchasing their travel. This is one of the highest customer to RTA ratios in the direct sales industry. This fact alone makes it hard for anyone or any authority to not recognize the YTB Online Travel Business as a legitimate retailer of travel no matter how the network marketer model is structured.
YTB Online Travel Business is in its seventh year and the majority of all RTA’s that have ever been with YTB are still active. That is, every RTA including all six previous years according to YTB Online Travel Business. That is a phenomenal record in direct sales.
Although you can start earning fast in the YTB Online Travel Business and earn bonuses up to a million dollars as many Directors have, over and above the commission structure, YTB Online Travel Business wants to be known as the large, long term residual company. It already has more than 100 Reps earning six figures annually with many earning $50,000.00 a month or more. In fact, six are earning six figures a month. That’s right, per month, not just in a year. Of course the phenomenal RTA retention rate contributes to the ease of creating a large, long term residential income. The above incomes are extra ordinary and being made by a small number of established Directors of YTB Online Travel Businesses and are not indicative or guaranteed as to what you will make. However the YTB Online Travel Business is still a great opportunity for anyone who likes to travel, wants to get paid to cruise and travel, wants to earn additional income (YTB has a program that guarantees $6,000.00 first year income) from an internet home based business, and would like to share this opportunity with others.
In the nearly ten years that we have been researching Mlm Or Network Marketing we have never found any company willing to guarantee “BOTH” the first year profitability and the residual income derived from ones efforts.
In fact, much to the industries detriment, companies all too often made outrageous income and life style claims to lure the unsuspecting into programs where true success was all but impossible except for a select few. These few would be paraded across the stage, given huge bonus checks to perpetuate the dream, or more aptly put, the myth of a success full home based business.
The blame was always assigned to the individual. The most egregious of companies were closed and or failed but the industry as a whole supported, promoted, and taught the flawed approach of “through enough against the wall and some will stick” or “if they fog a mirror sponsor them”. With very few exceptions the industry has never focused on insuring success with a valid business plan nor have they promoted retention by guarantying that the average person would have a chance to leverage their success through duplication.
Sadly, until now, most companies actions showed they cared little for the individual once their application fee had cleared.
Well, we’ve succeeded in making a short story long. We’ve made our point. This is the first instance we’ve found where a company has addressed the above mentioned problems. In our estimation they’ve found a solution. Their product, “travel”, may not be a uniquely differentiated but it can be marketed to every single niche market without exception.
The company is 7 years old and has just entered exponential growth. They’ve grown from 3209 reps in 2003 to 8348 reps in 2004, 21399 reps in 2005, 60063 reps in 2006 and 132700 plus reps in 2007.
Simply put, this is the easiest opportunity we have ever found to market. One that we can finally say, with full confidence, that any person joining can make a profit without any reservations.
YTB Online Travel Business looks at every RTA who joins the travel company as a group waiting to happen. Each RTA is a center of influence and brings a warm market to YTB. The company has an infrastructure in place to help them with family reunions, church groups, fundraising trips, etc. Over 60 percent of YTB’s cruise business are groups and YTB Travel is working on tools to help its RTA’s with land group sales also.
For more information on the YTB Online Travel Business Opportunity go to
Iffpf Inc. is an oranization of professionals with worldwide contacts working together to give our clients the competitive edge by providing the absolute best products and services available anywhere in the world. www.iffpf.com
“Warning YTB Travel - Don’t Join YTB Travel Or World Venture Or Acn Opportunity - WAIT
Mlm Recruiting – How to Avoid ‘a Madoff’ and Find a Reputable MLM
Nearly everyone that has anything to do with money, loans or investing (which is nearly everyone) has heard about the Madoff scandal that rocked the financial world and was even a key factor in the demise of some of the largest companies and banks out there. Here we will be coining a new phrase pertaining to investment failure and deceit, ‘A Madoff’. As well we will take a look at how you can find a reputable Mlm Company and avoid ‘A Madoff’ yourself.
The lessons in this financial scandal pertain to small business investors (MLM participants) as well because not only did it affect large investors and companies, smaller investors didn’t know that their funds were invested with scammers. If you’re not cautious your money could be going to scammers who intend to keep you in the dark leaving you with no return on your investment, or worse yet, in the hole.
• Study any available related information (e.g., a brochure, any business guidelines, websites that list scams) before handing over any of your money. Verify whether the MLM you are considering has a strong, knowledgeable leadership in place and if these people actually exist or if they are a figment of someone’s imagination.
• Find out about fees. Does your MLM just take a percentage of your revenue or will there be fees for training, materials, etc, that are not being disclosed. Find out if your recruiter has put any of his/her own money where they are expecting you to put yours, and if so, how much? Theoretically, a recruiter with his own money at stake will have more motivation to conduct business on the up and up.
• Request specific details about the level of support and training prior to investing. Has the leadership in the company demonstrated positive results, been available to new members, provided relevant training material and become a success themselves?
• Ask to see actual records. Try not to settle for the internet copies of sales reports with all the pertinent information blacked out (yes we’ve all seen what I’m talking about). Ask if you can see a hard copy of sales. As well find out if you will receive periodic reports on your personal sales or will you have real time access to your own account.
• Do research your own. To avoid ‘A Madoff’ check with the Better Business Bureau and the FTC to find out about records of registrations and if there have been any complaints or disciplinary actions. At the very least, search Google with the company name, leadership names or even the name of your recruiter. Even though this search is far from giving you complete information, there’s a chance that you might see a red flag.
Basically to avoid ‘A Madoff’ when it comes to an MLM, do your research and do not hesitate to ask questions. Lets’ face it, an MLM is in the investing arena. You invest your time and at times your money. There are never any true guarantees in life or business but by asking the correct questions, you may help to reduce your risks in investing.
About the Author
Khai is an MLM Recruiting expert who specializes in lead generation and list building.
Grab his free report and learn how to avoid the 7 Deadly Sins Of MLM Recruiting
Mandura Is Going To Blow Away Monavie, Herba Life, Xango, Zrii, Vemma
Mandura is a company dedicated to enrich the lives of individuals and families worldwide by serving one another and providing superior nutritional products and a rewarding financial opportunity. Mandura offers 2 amazing products, Mandura Trim and the Mandura Juice Supplement.
Mandura is the first company ever to implement a compensation plan called the Straight Line Forced Matrix. With this revolutionary plan, once an individual enrolls as a Mandura IBO, any IBO that enrolls after them will fall into their organization, regardless of who personally sponsored the new IBO.
Mandura Juice is made from Mangosteen, Durian, Acai Berry and Bluberries and 100% without perservatives! Mandura is the featured company in the upcoming March issue of Direct Selling News as the young Mlm Company in focus in 2010. See the expanding list below to see if Mandura is accepting pre-enrollment in your country:
Australia Austria Belgium Bulgaria Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands New Zealand Poland Portugal Romania Slovakia Slovenia Spain Sweden United Kingdom United States
Join Mandura Business opportunity for FREE in pre-launch.
The straight line forced matrix is in essence, one-leg comp plan. That’s a huge team volume! Start now and you will see the various ways you get paid below:
There are Seven Ways to Earn Income in Mandura
1. Retail Sales QV ( $30 )
Commission For every individual that signs up to purchase MANDURA as a retail customer, you, as their enrolling IBO, will receive $20 for one case, $10 for two bottles and $5 for each bottle. All retail sales count as Qualifying Volume (QV), and there is no limit on the number of retails sales you can make. Also, as an IBO, you can purchase MANDURA at wholesale and personally sell it retail.
Qualification In order to be eligible for this commission, your retail customer must purchase MANDURA directly from the official MANDURA website. You will need to track any sales that are not made through the website for your own tax purposes. To receive retail commission, you must be active and enrolled as an IBO in good standing with MANDURA.
2. 1st Generation IBOs GV ( $40, $20, $10 OR $5 )
Commission For each IBO you personally enroll using your IBO number on a 2 case, 1case, 2 bottles, or 1 bottle autoship, you will receive $40, $20, $10 or $5 per monthrespectively, regardless of organization placement. There are no limit to the number of IBOs that you can personally enroll. Please see chart on page 3 for more details.
Qualification To receive this commission, you must be active and enrolled as an IBO in good standing with MANDURA.
3. Bulk Order Bonuses GV ( $35 – $95 )
Commission For every IBO that uses your IBO number to enroll for a 3, 5, 7 or 10 case autoship, you will receive $35, $55, $75 or $95 per month respectively, regardless of organizational placement.
This Bulk Order Bonus is in addition to the $20, 1st Generation commission and is paid every month that the IBO stays on the Bulk Order autoship. For example, when you enroll an IBO on a 5 case autoship, you will receive $20 plus a $55 bonus for a total of $75 per month. There are no limits to the number of IBOs you can personally enroll.
Qualification In order to be eligible for Bulk Order Bonuses, the IBO must use your IBO number to enroll for a 3, 5, 7 or 10 case autoship program. To receive this commission, you must be active and enrolled as an IBO in good standing with MANDURA.
Commission When your 1st generation IBO enrolls their own IBO using their IBO number, on a 2 case, 1 case, 2 bottles or 1 bottle autoship, you will receive $20, $10, $5 or $2.50 per month respectively, regardless of organization placement. There are no limits to the number of IBOs that you can personally enroll. Please see chart on page 3 for more details.
Qualification To receive this commission, you must be active and enrolled as an IBO in good standing with MANDURA.
5. Team Volume Bonuses TV (20%) (20% of Total Company Revenues paid in 20 separate 1% Pools)
Commission When you enroll as an IBO with MANDURA, you will be assigned an IBO number. For example, 90523001 stands for 9=YR 05=Month 23=Day and 001=Order of the Day. MANDURA is the first company to ever use a revolutionary compensation plan called a Straight Line Forced Matrix. With this compensation plan, every IBO that enrolls with MANDURA after you will automatically be placed in your organization and count towards your Team Volume (TV), regardless of who personally enrolled the new IBO.
For example, when MANDURA ships 100,000 cases per month, the total revenue would be approximately $10,000,000 per month. Each 1% pool would be worth $100,000 and would be divided by the number of IBOs that have achieved that specific rank. Using this example, if you are qualified as a Sapphire Crown you would share in 9 separate $100,000 pools. Using this same example, if you were qualified as a Grand Imperial Crown, you would share in 15 separate $100,000 pools.
Qualification In order to qualify for a specific rank, you must be active and reach the required GV & TV per rank. To receive revenue, you must be active and enrolled as an IBO in good standing with MANDURA.
6. Group Volume Bonuses GV
Commission To further reward our leaders personal efforts, we have created monthly Group Volume Bonuses. Please see chart on page 3 for more details.
Qualification Please see chart on page 3 for more details.
To receive this bonus, you must be active and enrolled as an IBO in good standing with MANDURA.
7. Royal Bonus Pool GV
Commission To continue to reward our leaders, we have created the Royal Bonus Pool. The Royal Bonus Pool is designed to reward our top leaders who have achieved exceptionally high group volume (GV) in addition to the Team Volume Bonuses. This pool will be paid every month in proportion to the GV that has been achieved.
Qualification In order to qualify for the Royal Bonus Pool, you must be qualified as a Royal Centurion or higher. To receive this bonus, you must be active and enrolled as an IBO in good standing with MANDURA.
Year 2005: Published first Book “Kako najhitreje do zaposlitve” in Slovenian language Year 2008: Published second eBook “Internet-Affiliate Marketing Secrets” in English language.Independant Business Owner:
Has anyone had any success with these? Do you have a personal website or do they make you use theirs? My dad was looking into Univera, but it seems like it takes forever to get the products.
Univera MLM: Succeeding in Network Marketing
$2.99
"Univera MLM: Succeeding in Network Marketing" provides a no nonsense reality check of what it takes to succeed in the multi level marketing organization Univera. Let's be honest, there are far more people not making a dime in MLM than there are yacht buyers. The author joined her first MLM when she was still in high school. She offers no MLM hype or pie-in- the-sky. What this book does provide ar...
Time management and organization is incredibly crucial to your success online. I have personally found the key to my success simply in my daily routine. It is the things that I consistently do on a daily basis. Advertising online is not a one time deal. It takes placing advertising in various places over the web every single day, even it is only for half an hour each day. Too many people get caught up in doing something once, receiving some return on that work, and then failing to continue to do what they did that one day to produce those results on a daily basis.
If you have many places you place ads on a regular basis then keeping track of them can be a big headache. For example, say you have one place you can send an e-mail advertisement every seven days, another place you can send every 48 hours, and another place you can send every 72 hours. It can get even more complex than that when you start adding on more, such as a lot of different safelists that limit you to mailing every so many days or hours, or possibly even advertisements you place on certain days of the week, or solo ads you send once a month. There are also tasks you will need to do on a daily basis, and keeping track of these is just not as simple as one would hope.
If you have had this problem, or expect that you will…more likely than not, I am happy to pass on the solution to you. Now I don’t own this neat little program and I’m not even an affiliate for it, so I get absolutely nothing for recommending it to you, but that is how strongly I believe in being organized with your online marketing. The name of the program I use is called EssentialPIM. You can download it for free at EssentialPIM.com. That’s right, I use the free version and it does everything I need so you don’t need to upgrade.
The nice thing about it is you can add new tasks, and these tasks can be recurring for an unlimited time. So if you have a safelist you are going to send an ad to every 48 hours, create a new task with the name of the safelist telling yourself to mail to it and have it repeat. Now you can see it in the schedule for the day and even get a reminder about it if you want. Now there is no more confusion of keeping track of what to do and when! Most importantly you will now be following a daily routine. Want to encourage yourself to surf traffic exchanges for an hour every 3 days? Then all you have to do is add a task and have it remind you every three days. This way you will begin getting the things done that are needed to experience the success you have always wanted.
Another important task is to give yourself time to learn something new every week. If you are always learning something new and constantly expanding your marketing and advertising knowledge you will be on a very successful road. Knowledge and consistency is the key!
About the Author
Darren Olander is dedicated to teaching others how to create a success online through internet network marketing strategies. He is a site owner, article writer, coach & marketing consultant enjoying the benefits of working full time from home. Learn more about him at http://www.darrenolander.com
How To Increase Your Mlm Traffic And Leads By 10 Times
Mini Telephone Analog Recorder PRO by Brickhouse Security
$74.97
The Mini Telephone Recorder Pro is a compact and easy-to-use conversation recording device that automatically lets you record a phone call onto a removable 4GB SD card.
Simply plug the Mini Telephone Recorder Pro directly into your phone jack to record a phone conversation any time the line is active.
The Mini Recorder Pro has a built-in speaker, which not only allows you to change volume setting...
Ansmann 5035442 MaxE+ AA 2500mAh Batteries - 4 Pack (Silver)
$14.72
Ansmann MAX-E AA 2500 mah. Best of both worlds - a high-capacity rechargeable battery that arrives pre-charged, and maintains it charge for up to one year. No need to leave these batteries on the charger! Great for pagers, effects pedals, remotes, digital cameras, listening assist, wireless keyboards mouse, and wireless mics with run-times of up to 8 hours. 2 yr warranty....
McFarlane Toys Halo Reach Series 2 - Carter Action Figure Blue
$11.00
Noble One, Spartan259, is the leader of Noble Team, the veteran Spartan unit players join in Halo Reach. This action figure features every detail of his custom armor livery from his Commando helmet, shoulder, and chest to the Tactical/Tacpad accessory on his forearm. Figure includes Designated Marksman Rifle and Frag Grenade....
Little Mommy Bedtime Baby
$25.99
Girls will love snuggling with their precious Bedtime Baby doll because she's super soft and so cuddly. The Little Mommy Bedtime Baby doll comes in adorable glow-in-the-dark pajamas complete with furry lamb slippers and a cap to match. Her eyes really close when you put her to bed, just like a real little girl. She also has a cute lamb toy that lights up and plays sweet lullaby music when you gent...
Tropico 4
$27.72
In Tropico 4 El Presidente returns to the island of Tropico and this time he's bringing new enemies and allies along for the ride as he fights to turn his little island into a superpower. New content and gameplay features will influence whether our fearless leader can create a feared superpower or bee nothing more than a smalltime banana republic ruler.Return as El Presidente the tyrannical (or be...
Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
$8.11
To listen to its proponents, network (or multilevel) marketing is the greatest thing since sliced bread: top performers earn $1 million a month, reside in alluring places like Aspen and Kauai, and still find quality time to happily raise children and lovingly cement spousal relationships. Contending that those who fail to make it that far are ill prepared for the initial challenges they face,...
Sumo Grande: Seeding Activity to the High-end Tourist Market
Sumo Grande: Seeding Activity to the High-end Tourist Market.
Sudeep Kumar Biswas, Alliance Business School, Bangalore.
Paper Abstract
TATA Motors has segmented, targeted, and positioned selected products according to their features and brand equity in the market. Products such as the newly launched indigo CS, Palio MultiJet, Safari Dicor, and Sumo Grande are thus positioned exclusively for sale in the high-end tourist market, that is, for fleet operations only. Bangalore being the IT hub in the country, possesses a strong market potential for automobile brands heavily promote their products in the fleet operations space, given that a large number of employees in the IT and ITes sectors commute from home to office on a daily basis. This focus of the paper is to examine the market potential of the Sumo Grande – a repositioned product- in the commercial segment based on a product seeding approach. The findings of the paper test the market penetration strategy of the product by adopting a quantitative research methodology. The paper presents an analysis and interpretation of primary data collected through a sample survey of potential fleet operators based in Bangalore city. The research methods and business recommendations contained in the paper have been presented to executives at TATA Motors, which have been verified and approved.
Introduction
In the early 2008, TATA Motors launched its new improved product, which was a facelift of Sumo in the new version of Grande - positioned as both an SUV and a family car with. This paper focuses on designing and testing a market strategy to seed the Sumo Grande in fleet sales of the high end tourist segment. The paper, in particular, assesses the market acceptance and preference for the product among the end user segment. The location of the study is the city of Bangalore. The study aims at exploring the potential available in fleet operators segment, especially in tourist and taxi sub-segments for TATA SUMO GRANDE. The regional head office of TATA Motors in Southern region is situated in Bangalore, Karnataka, a key factor that has facilitated data collection and qualitative research based on company sources.
The objectives of the study are to:
1) Examine the success of seeding the Sumo Grande in the commercial segment.
2) Study the consumer perception of the TATA cars across its competitors’ products especially utility vehicles for fleet purposes.
Sampling method
Since, the number of fleet owners and the drivers in Bangalore City is very large in number, doing survey of all the members in the population would be impractical as the cost and time involved would be really high. Hence, a sample of 95 fleet operators was taken across all the categories of fleet service. This was done in order to attain an unbiased feedback about the products. The sample taken was distributed across airports, railways stations, IT industries; bus stands etc in order to avoid the chances of opinions influence by external factors which would result in an improper learning. The group of drivers are not homogenous in nature as the opinions of drivers in each area are different according to the perception of the group of people in that location. The population is stratified into a number of non-overlapping subpopulations or strata. Hence, the sample method used here was a stratified sample method.
Data collection
The data collection was done by administering questionnaires to respondents, who in this case, were drivers of tourist fleets of utility vehicles. The objective of this questionnaire is to understand the perception of the drivers about the fleet vehicles including utility vehicles and passenger cars among all the auto manufacturers in India.
The questionnaire constituted of the following questions:
Personal details of the respondent (Driver)
Perception of the best manufacturer with aspects of
Quality and Service
Value for money
Perception of the best UV and car with respect to the following aspects: Mileage, safety, comfort, cheaper spare parts cost, maintenance, better resale value
Scenario of Fleet operations:
Bangalore being the IT hub in the country has got a strong potential for fleet. Many IT, ITes, companies are situated in the city in various parts. The major chunk of the corporate are located in certain IT parks like ITPL – Information Technology Park Ltd, Whitefield, and Electronic city. These corporate organisations have a multitude of employees working under them. These employees commuted form their work places and to their residence. At a conservative estimate, the number of employees working in the IT and ITes industry who commute from home and office and back in Bangalore city is around 200,000 persons. This commuting service is offered by the company in two ways depending upon the convenience of the organization: either the fleet is outsourced or company owned fleets are used. Apparently, most of the information technology companies prefer for outsourcing the fleet operations to fleet operators or vendors. This is basically done in order to reduce the additional task handling activity. By outsourcing the fleet operation, the industry benefit from a reduction in overheads costs, a reduction in the data handling for large numbers of commuting employees and the fleet allotted for each employee, and no maintenance issues for the fleet operating vehicles
The Fleet operators
The fleet operators in Bangalore are high volume handling operators having even maximum of 3000 vehicles per vendor. This includes the bus, UVs, and cars. The fleet operators can be categorised in following ways:
Vendors are functioning for single company in a single area (Location)
Vendors are functioning for a single company in all the places where the company is located
Vendors are functioning for more than one or two companies simultaneously
The vendors can be also classified in the following way:
Vendors who own all their Fleet vehicles
Vendors who have all their Fleet vehicles attached from individuals
Vendors who further outsource a part of the fleet vehicles to small travel agencies
Hence the potential buyers of the Fleet operations vehicles (Sumo and Indicab) are:
Mainly the Fleet operating Vendors
Experienced drivers working for the Fleet operators
Drivers working for other individuals who have attached the service to the vendors
Entrepreneurs who search for new potential business
Tata Motors Sumo Grande – The Product
Tata Sumo Grande is a new generation multi utility vehicles and is a result of extensive research and development by Tata Motors Limited. This vehicle also incorporates all the well known and proven features of Tata Motors precision and advanced technology. Easy manoeuvrability and economic life cycle cost makes Sumo Grande ideal for operating in both urban as well as rural areas. This vehicle is powered by a new generation 2.2L DICOR BS-III engine which is in turn mated to a 5 speed fully synchromesh gearbox with overdrive for excellent fuel efficiency and tubeless tyres for better road holding and grip. Sumo Grande’s 2.2L DICOR engine is a refined power plant employing a sophisticated Common rail fuel system. The engine’s ECU (Electronic Control Unit), basically a 32 bit Micro-processor, controls the engine’s fuel injection, operation of the Variable Geometry Turbocharger (VGT) and other related parameters for it to perform optimally. An ergonomically designed vehicle designed that doubles up as a taxi with no extra modifications, the Sumo Grande has added features such as a collapsible power steering, central locking, power windows, highly effective HVAC for comfort, music system, state of art headlamp and rear lamps, good all-found visibility and easy access to areas of daily maintenance.
Pricing Strategy of the Sumo Grande
The pricing strategy of the Sumo Grande clearly reflects the product seeding operations by the marketer (Fig. 1.1). The pricing strategy also signals the arrival of a new and improved product to existing customers of the Sumo brand, in an attempt to upgrade high end users to the next generation of utility vehicle. The pricing strategy of the Sumo Grande has three components. First, in an attempt to upgrade high end users from older items in the product line, the Sumo Grande is positioned as a new and improved product with higher ex-showroom price points than other items in the product line – the Sumo Victa, and Sumo Spacio+ - but offered at lower ex- showroom price points than the luxury segment vehicle, the TATA Safari Dicor. Second, the strategic price positioning of the Sumo Grande is aimed at filling the price gaps left open by products of competitors’ brands such as variants of Tavera and Scorpio. Third, the price points of the vehicle aim at communicating a value proposition to the buyer by targeting customers from the high end segment by offering higher value and from the lower market segments by offering better features and aspirational benefits.
Fig. 1.1 Sumo Grande: Strategic Pricing
Seeding of TATA SUMO GRANDE in high end tourist segment.
Fig.1.2 The Process for Seeding Operations.
The process for the product seeding operations is given in Fig. 1.2. It can be seen that the process closes follows the sequential steps that are present in the process of personal selling. The paper has added refinements to the process of personal selling to arrive at a methodology that is best suited to the research objectives of the study. The results of the seeding process of the product in the high end tourist market in Bangalore city led to the examination of the acceptability of the Sumo Grande among the target market based on twelve decision variables. These are analysed below and are the shape of the vehicle, the quality of interiors, engine power and performance, mileage, body vibrations, stability at high speeds, braking effectiveness, visibility of the product on roads, vehicles seen on roads, Sumo brand association, resale value, Tata engine has low credibility, preference for other products. A factor analysis of the product seeding data collected from over 95 respondents indicates important variables that would discourage an immediate adoption of the product. The finding of the seeding process of the Sumo Grande in the high end tourist market in Bangalore city indicated that while TATA Motors is strong in passenger car fleets (Indica), the brand has witnessed weak sales in the utility vehicle fleet and with the Sumo Grande in particular. A strong competitor for TATA Motors in the utility vehicle fleet segment is Chevrolet’s Tavera, Toyota’s Innova, and Mahindra and Mahindra’s Bolero. Also, it was learned that as much as 48% of the utility vehicle fleet owned by travel operators surveyed consists of the Tavera vehicle.
Interpretation
Fig. 1.3 Fleet operator preference for the Sumo Grande vehicle
Fig. 1.4 Reasons for consumer dissatisfaction with the Sumo Grande
The fleet operator’s response from the market in Bangalore city indicated that TATA Motors has a weak presence in the fleet sales of utility vehicles. An analysis and interpretation of the survey data shown in Figures 1.3 and 1.4 serve to substantiate and corroborate this perception. The consumer survey was conducted in January 2009, which is the point of reference for assessing buyer decisions. Fig. 1.3 shows that 41 % of the respondents were not interested in the purchase of the Sumo Grande as a fleet vehicle while only 1 percent of the respondents were decided on immediate purchase. Further, a large portion of respondents preferred to defer the purchase of the product: 29 % and 20 % of those surveyed showed a preference for purchase during the last quarter of 2008-09 and during the calendar year 2009, respectively. A mere 1 % and 3 % were interested in immediate purchase and within 30 days of responding to the questionnaire. The primary reasons attributed to the sluggish fleet sales of the Sumo Grande in the tourist segment originated consumer dissatisfaction from anomalies in product design (fig. 1.4). While 41 % and 19 % of respondents surveyed cited the poor ergonomics of the body interiors and the presence of body vibrations as reasons not to purchase to purchase the Sumo Grande for fleet operations, another 16 % and 12 % of respondents stated that driving mileage and body shape were key deterrents to purchase. 6 % of those fleet operators surveyed cited engine output and performance as a dissuading factor while and the respondent size ranked stability at high speeds and ineffective braking systems and brittleness of plastic parts on an equal scale of importance.
Factor Analysis
A factor analysis on SPSS software was conducted to arrive at the structural essentials of the product seeding data set, which revealed major factors that would discourage the target segment from making a decision in favour of the product.
Table 2 Communalities
Initial
Extraction
Body Shape
1.000
.907
Interiors
1.000
.877
Power and performance
1.000
.689
Mileage
1.000
.796
Body vibrations
1.000
.787
No stability
1.000
.544
Poor braking and plastics
1.000
.652
No vehicles seen on roads
1.000
.716
Sumo brand association
1.000
.772
Resale value
1.000
.558
Tata engine has low credibility
1.000
.679
Preference for other products
1.000
.676
Extraction Method: Principal Component Analysis.
Table 3 Total Variance Explained
Component
Initial Eigen values
Extraction Sums of Squared Loadings
Rotation Sums of Squared Loadings
Total
% of Variance
Cumulative %
Total
% of Variance
Cumulative %
Total
% of Variance
Cumulative %
1
2.051
17.091
17.091
2.051
17.091
17.091
1.984
16.532
16.532
2
1.657
13.812
30.903
1.657
13.812
30.903
1.544
12.863
29.395
3
1.384
11.532
42.435
1.384
11.532
42.435
1.319
10.989
40.384
4
1.260
10.502
52.937
1.260
10.502
52.937
1.308
10.904
51.288
5
1.193
9.942
62.878
1.193
9.942
62.878
1.301
10.845
62.134
6
1.107
9.228
72.107
1.107
9.228
72.107
1.197
9.973
72.107
7
.775
6.454
78.561
8
.738
6.148
84.709
9
.684
5.698
90.407
10
.639
5.328
95.735
11
.368
3.063
98.799
12
.144
1.201
100.000
Extraction Method: Principal Component Analysis.
Table 4 Component Matrixa
Component
1
2
3
4
5
6
Body Shape
.891
-.321
.039
-.007
.083
-.034
Interiors
.865
-.303
.096
-.003
.165
-.026
Power and performance
-.198
.108
.053
-.784
.087
.113
Mileage
-.041
.010
.002
-.060
.765
.453
Body vibrations
.122
.022
-.573
.353
.043
.562
No stability
-.479
-.293
-.106
.445
-.041
.134
Poor braking and plastics
-.212
-.430
.416
.357
.143
-.319
No vehicles seen on roads
.176
.647
.080
.409
.213
-.217
Sumo brand association
.151
.782
-.100
.061
.224
-.272
Resale value
-.246
-.077
.574
.037
.389
.096
Tata engine has low credibility
-.085
-.281
-.609
-.120
.141
-.434
Preference for other products
.241
.257
.376
.059
-.524
.365
Extraction Method: Principal Component Analysis.
a. 6 components extracted.
Table 5 Rotated Component Matrix
Component
1
2
3
4
5
6
Body Shape
.948
-.049
.057
-.016
.033
-.042
Interiors
.934
-.020
.008
-.023
.033
.046
Power and performance
-.180
-.177
-.105
.039
-.769
.149
Mileage
.045
.038
.160
.094
-.095
.865
Body vibrations
.012
-.036
.826
.002
.268
.178
No stability
-.399
-.279
.075
.087
.534
.091
Poor braking and plastics
1.618E-5
-.161
-.585
.095
.515
.103
No vehicles seen on roads
.010
.815
-.009
-.116
.188
.043
Sumo brand association
-.052
.854
.066
.037
-.183
-.019
Resale value
-.107
-.040
-.475
-.184
.080
.528
Tata engine has low credibility
.014
-.082
.103
.789
-.012
-.198
Preference for other products
.068
.000
.092
-.781
-.046
-.226
Table 6 Component Transformation Matrix
Component
1
2
3
4
5
6
1
.933
.207
.194
-.162
-.069
-.131
2
-.303
.829
.178
-.303
-.309
-.044
3
.083
-.017
-.748
-.624
.027
.208
4
-.035
.267
.130
-.123
.946
.014
5
.154
.277
-.115
.429
-.013
.837
6
-.074
-.348
.584
-.541
-.063
.486
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
Given the density and complexity of the data set, a factor analysis was conducted to isolated the structural essentials of data and arrive at influential factors working against the purchase of the Sumo Grande by the respondent size of fleet operators. The output of factor analysis is obtained by requesting Principal Component Analysis and specifying a rotation. We assume that the Eigen value of all factors as 1 or more than 1. From Table 2, the 6 factors extracted together accounts for 72.10 % of the total variance. We lost only 27.90 % of information content (72.10% is retained by 6 factors extracted out of 12 original variables). From table 5 in factor 1, shape, interiors have a high loading of 0.948 and 0.934 respectively. So factor 1 is a combination of 2 variables .This factor can be named as DESIGN. In factor 2, no vehicles seen on the road and the association of the Sumo brand have a high loading of 0.815 and 0.854 respectively. So factor 2 is a combination of 2 variables .This factor can be named as NAME AND FAMILARITY. In factor 3, body vibration has a high loading of 0.826 so factor 3 is a combination of 1 variable. In factor 4, the Tata engine is less credible and preferences for other products have a high loading of 0.789 and 0.781 respectively. So factor 4 is a combination of 2 variables .This factor can be named as LOYALTY. In factor 5, power and performance have a high loading of 0.769 .so factor 5 is a combination of 1variable.This factor can be named as POWER AND PERFORMANCE. In factor 6, driving mileage has a high loading of 0.865, so factor 6 is a combination of 1 variable. This factor can be named as ECONOMICAL. These are the six factors for which the company should focus on changes to be done, so that the Tata Sumo Grande has better sales in fleet services.
A rejuvenated marketing strategy for the penetration of the Sumo Grande in fleet sales
In a passenger car market, the competition is intense and a customer changes his or her buying decision from one product to the other in a short span because the entry of the competitors in the market with user friendly products offered at wide range of price points. Hence, marketers of passenger cars aim at reducing the gap between the product range available at the dealer showroom and the customer decision to buy.
The Prospect
Fig. 1.5 Buying Process at a TATA Motors Dealer’s Show room
The usual procedure that the buyer undergoes before the purchase of a new car is shown in Fig. 1.5. In this process, the physical and virtual distance between the buyer and the seller is high. It is imperative that the marketer shorten the buying process to reduce the distance between the buyer awareness and purchase. Three effective promotional strategies are recommended in this regard:
1. Direct marketing pamphlets, posters, and mailers to the target segment would solve the buyers’ problem of searching for information about the products and would bring him/her more closely to the purchasing stage.
2. Present a competitor analysis of products with their nearest competitors and portray the unique selling proposition to the buyer via promotions in the media.
3. Identify and prominently highlight features during road shows on which aspect the buyers would compare the products (price, safety, comfort level, and fuel economy)
The Prospect
Fig. 1.6 The shortened buying process of Sumo Grande
The shortened buying process is seen in Fig. 1.6. The above strategies can serve to facilitate the buyer to easily pass to the purchase decision stage in the buying process and covert the realization need for a car to an early purchase. This would strategically reduce the time interval for the dealer to get confirmed customer orders at the showroom and help to speed up conversion rates all around. Reducing the time interval and decision distance between the awareness stage and the product trail stage can significantly aid the process of closing a sale and even result in a stronger penetration of the Sumo Grande in the fleet segment.
Conclusion
The market dynamics of the automobile fleet sales of utility vehicles in Bangalore city indicates a strong preference among fleet operator (the tourist and taxi segments) for competitor products of TATA Motors, viz., Tavera, Innova, and Bolero utility vehicles. The research indicates that while TATA Motors hold a strong market position in the passenger car category (Tata Indica) for fleet sales, the market presence of the auto major in the lucrative utility vehicle category for fleet sales is weak. A survey of the end user indicates that the introduction of the Sumo Grande –a new and improved product – has been met with conservative optimism. The principal factor influencing a sluggish preference for the Sumo Grande is to be found in product design and comfort of interiors. This is despite the fact the TATA Motors has positioned the price points of the product accurately. This has been arrived at by positioned the price points of the products strategically in price gaps left open by competitors brands. The market dissatisfaction presented a strategy for improving the conversion rates for sale of the product resulting in the penetration of the Sumo Grande in the fleet operations market in Bangalore city.
The author gratefully acknowledges the inputs of Dr. Sudarshan Seshanna and TATA Motors in the preparation of this paper.
References
Marketing. Grewal, Dhruv and Levy, Michael, McGraw-Hill, 2007, 640 pp.
Global Marketing Management. Kotabe, M. and Helsen, K., 4th Edition, John Wiley & Sons, 2007, 704 pp.
Framework for Marketing Management. Kotler, P. and Keller, K., 4th edition, Pearson Higher Education, 2008, 384 pp.
Brand corrosion: mass-marketing’s threat to luxury automobile brands after merger and acquisition, Strach. P. and Everett, A.M., Journal of Product & Brand Management, 2006, Vol. 15, Issue (2), pp. 106 – 120, Emerald Group Publishing Limited.
The race to build really cheap cars. B. Edmundson, Strategic Direction, 2007, Vol. 23, Issue (9).
Hyundai’s Marketing Strategies in India. ICMR Centre for Management, 2004, 16 pp.
Marketing Strategy for Logan Cars in India. Rahman.Z, The Management Case Study Journal,Vol. 6, Issue (1), July 2006, pp. 9-23.
Practice of manufacturing strategy: evidence from select Indian automobile companies.Dangayach, G. S. and Deshmukh S. G., International Journal of Production Research, Vol.(39), Number 11, 20 July 2001. pp. 2353-2393(41)Taylor and Francis Ltd.
Product customisation and manufacturing strategy. Spring. M. and Dalrymple, J.F., International Journal of Operations & Production Management, 2000, Vol. (20), Issue (4), pp.441 – 467.
About the Author
Sudeep Kumar Biswas,
ALLIANCE BUSINESS SCHOOL , Bangalore
As in why are there so many get rich quick scams out there? Some are legitimate and I’ve checked one out name omited for legal purposes. But some people get this idea of oh that’s another one of those or this or that. Why? I’m sick of all these too good to be true crap offers and I want a real one that I can run with and make some real great income. I know of one but are there any others?
Unfortunately there are lots of schemes and plans popping up daily and I believe there will always be.
Throughout history people have figured out ways to extract money from innocent people.
Sometimes an honest person is looking for a way to earn money but gets involved in unethical and/or illegal schemes. Sometimes people intentionally plan to rip people off.
Since you can’t stop people from coming up with new and innovative ways to scam, it’s best to do research first to find out if the network marketing or Mlm Plan you are looking at is legit. Some are obvious scams, but others seem like big legit companies.
Take a look at the PDF file “What is MLM” for a good overview of what to look for in a legitimate plan. Network marketing is selling to people you know, but often involves a multilevel commission structure. Make sure you know how to evaluate that structure for legality.
Go on the discussion forums and search the directory for good companies. Some are very successful and others are just scams.
Can you make money in MLM? Yes, for sure, but you have to do your homework, find the best fit for you, and don’t expect to make money without some effort. If you find the right opportunity you can work hard for 3 to 5 years then enjoy income for life without working hard at all.
MLM-Legal?Goldmine-Prepaid.R They lies behind the socialnet?
Mail this post
