Why Mlm
Why don’t Multi Level Marketing Programs (MLM’s) work?
A majority of MLM s are product based business, that require to varying degrees, knowlege of marketing, and are run by people with absolutely no knowlege of marketing. Or knowlege of business, or maybe they’re missing a “backbone”, to tell thier upline to shut-up (all this comeing from a MLM’er) the attrition rate is staggering to say the least, around 95%. and I would say that most of this can be attributed to several reasons.
One - The up-line management totally mis construed the business, or purposefully side stepped the issue of ‘work’, in light of high returns and good times, leading the prospect to focus on the wrong element so when the time comes to start the business venture, they don’t know what to do, panic, and try to save face by buying themselves into a bracket.
Two - the up line doesn’t support thier downline by giving any knowlege, because some uplines may want thier downline to sell, or buy, but not enough to get a bonus, because thier bonus comes out of thier uplines bonus, so let them buy, to boost the uplines bonus check.(Im reading alot about this topic here)
Also its totally posible that the upline themselves dont know how to work the business, so they “fake it till they make it”, and really dont know how to help out thier down-line, and may be they would if they could.?
Two they just don’t want it bad enough. (or bad enough to put the amount of time required to achieve the amount of success they want)- or are going about things in a poor way.ie. if they lack confidence, they will fail. Are you gonna start a business with anyone who appears to have a negative display bout theyre business? Even if they talk a good game, body language can be noticed by anyone, and percieved as a “scam alert” even if it’s a perfectly legitamate business (like a 6th sense).
Bottom line: Don’t expect to set the world on fire if your kindling is all wet.
Why MLM’s Don’t Work
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